Business Information and Images
An established mid to high-end women’s fashion boutique is being offered for sale in the Greater Victoria area. Started in 2009, the business offers a well-curated selection of fabulous clothing, accessories and jewelry in a bright, colourful shop, with an emphasis on extraordinary customer service and a fun, inviting atmosphere. The business is open seven days a week year-round.
The boutique has a substantial and loyal customer base with a list of over 4,400 customers including customers from the immediate area, customers from throughout Greater Victoria and Vancouver Island and regular customers from the Prairies. In addition, there is significant walk-in traffic, including vacationing visitors many of whom are from the Lower Mainland, Alberta and Saskatchewan, and the Pacific Northwest area in the USA. Proximity to great hotels, marinas and complementary businesses contribute to the success of this business.
Long-standing area-exclusive relationships with well-respected suppliers ensure that this business is ready for the new owner to step in and continue operations with minimal disruption. Lines include Rails shirts, Velvet by Graham and Spence, Line the Label, Fidelity Denim, Banana Blue, Kekoo, Uuchu, Lisette L pants, Soya Concept, Artist Label scarves, Chalet, Liverpool Jeans and many more.
In addition to the owner, there are four employees, one full-time and three part-time. The full-time manager is experienced in all aspects of store operations and buying.
The shop has had a user-friendly point-of-sale system in place since start-up that makes it easy to manage inventory and track sales, providing the data and analytics needed to optimize purchase of stock. The POS system integrates with an on-line store that gives customers access to what is new on an ongoing basis. The shop also has a strong social media presence on Facebook and Instagram, as well as regular direct marketing via email, with open rates routinely in excess of 50%.
The current lease expires May 31, 2020 with an option for renewal for a five-year term.
Expansion opportunities include enhanced use of the online store, moving into new product areas such as lingerie to fill gaps in the local market, providing personal shopping services and leveraging relationships with suppliers to add additional stores.
The owner is selling due to a gradually deteriorating medical issue that has led to the difficult decision to retire after many years of pleasure pursuing her dream. The owner is willing to provide training and mentoring, as required, to facilitate a smooth transition and the ongoing success of the business.
10:00 to 5:30 Weekdays and Saturdays
11:00 to 5:00 Sundays and Holidays